NSW RFS revisits Black Summer for new campaign via Wunderman Thompson

October 26, 2021 9:23

The NSW Rural Fire Service (NSW RFS) has released a campaign asking Australians to prepare for the upcoming bush fire season via Wunderman Thompson Australia, titled ‘Live Bush Fire Ready’.

The campaign depicts the suddenness of an approaching bushfire and asks residents of New South Wales to be prepared ahead of time.

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Anna Macdonald

Anna Macdonald was a Mumbrella journalist, covering news, creative, ad standards and campaigns. She left Mumbrella in April 2022.

Topics

Angela Morris Anthony Clark NSW RFS NSW Rural Fire Service Steve Hoy

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NSW RFS revisits Black Summer for new campaign via Wunderman Thompson

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