‘It was a top priority to win that contract’: We talk exclusively to oOh!media’s Neil Ackland

October 25, 2023 10:41

Speaking exclusively to Mumbrella after Tuesday’s Outfront, oOh!media’s chief content, marketing and creative officer, Neil Ackland, said he’s excited for the new year, he expects retail media to continue growing exponentially, and the company is confident about its new offerings.

The outdoor giant unveiled its four key plans for the new year – including a premium Sydney network, new sustainability measures, a new campaign performance suite and its first Australian retail media partner.

The premium Sydney network will see Australia’s most affluent local government of Woollahra Council open its streets to OOH advertising for the first time ever, and Ackland said it was critical that oOh! go after it.

An example execution for the new premium Sydney network

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.