Optus to wind down Virgin Mobile brand after 18 years

May 24, 2018 10:47

Optus will wind down its Virgin Mobile brand over the next two years, the telco has announced.

Known for its quirky advertising aimed at Millennial consumers –most recently the #avofairgo mockumentary with The Betoota Advocate – Optus Mobile launched a number of award-winning campaigns including Fair Go, Bro featuring Brad Pitt’s brother Doug in 2012 and its 2003 Warren series featuring a loser looking for love.

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Paul Wallbank

Paul Wallbank was news editor at Mumbrella between June 2017 and June 2019. Previously he's covered business and technology issues for outlets ranging from The Australian and Sydney Morning Herald to the ABC and Business Spectator.