Virgin Mobile grows up with rebrand to focus on hanging on to customers
New logo
Old logo
Virgin Mobile is to embark on a new marketing strategy which will see the brand focus first on retaining existing customers rather than acquiring new ones.
It will also target Virgin-supporting customers who already use the Virgin Australia airline, Virgin Money and Virgin Wine.
The new strategy has been led by Nicole Bardsley, Virgin Mobile’s director of brand and communications. She said: “This is the most significant rebrand in our 12 year history. Our customer base is maturing and our brand needs to grow up.”
They have also increased standard plans by $1
While cutting data alowances in half !!!!!!
Bye Bye Virgin
Rebrand is definitely a great idea as they had lost their way (and loads of customers by the sounds of it).
It will be interesting to see if a new logo, a few ads, extra staff and a new phone plan will be enough…
Anyone know how their market share % has fared over the past 12 years?
I’m a Virgin Customer, I recently had my 10-year anniversary and they gave me a night in a 4-star hotel of my choice.
What a novel idea – let’s try and keep / look after the customers we already have. Why is this seen as revolutionary to marketers across the Telco space?