Origin launches first work from M&C Saatchi

M&C Saatchi has released its first work for energy company Origin after winning the account in a pitch in January. The account was previously held by TBWA Melbourne, which chose not to take part in the pitch.

The various TVCs shows a raft of situations where making a choice leads to change for the better, with the tagline ‘Origin. Where all good change starts”.

It forms part of Origin’s 90 Days of Change initiative, which is seeking to get customers to make changes to everyday decisions to then create an impact, using the statement: ‘Because even one change can change everything around us – for good’.


“This campaign is designed to highlight all of the good change that Origin is leading for our customers, the community and the planet that will mean cleaner, smarter and more affordable energy,” said Origin group manager, marketing and third party sales, Jeremy Weiss.

“The work is energetic, active and different than anything else in the category, reflecting the exciting changes that are happening at Origin and aiming to help bring people on this journey with us.”

M&C Saatchi Melbourne executive creative director, Emma Robbins, added: ”Together we’ve helped create a new direction, energy, and tone for Origin in one big integrated campaign that elevates them out of the category and into a place that is truly theirs.”

The campaign which is running on TV, social, digital and outdoor and is leading with an invitation for people to get involved through “90 days of change”.


Client: Origin Energy
Jeremy Weiss, Group Manager: Marketing & Third-Party Sales
Patrice Bougouin: Head of Integrated Communications
Jade Lindrea-Jones: Head of Brand
Christina Pouzoulis: Integrated Campaign Manager
Nikki Rawling: Integrated Campaign Manager
Vyon Contos: Campaign Specialist
Eva Bauer: Campaign Specialist
Eve Murfet: Brand Strategy Manager
Stefanie Di Trocchio: Strategic Content Manager
Kristy Leigh: Social Media Community Specialist
Hannah Findlay: Marketing Intern

M&C Saatchi Melbourne:
Managing Director: Michael McEwan
Executive Creative Director: Emma Robbins
Head of Strategy: Michael Hyde
Business & Operations Director: Jayne Brady
Creative Director: Russell Fox
Art Director: Jake Blood
Copywriter: Josh Thompson
Designer: Paul Theobold
Senior Producer: Tony Le
Group Account Director: Milly Scott
Senior Account Manager: Linn Bodin
Account Director: Alexandra Leahy
Account Executive: Brydie Heaphy
Lifestyle Director: Jodaine Chattaway
Social Content Executive: Josh Stuart

Production Company:Resolution 
Director: Josh Logue & Tim Dyroff
Producer: Jeffrey Jaffers
Editor: Etienne Ancelet

Sound Mix & Design:
Sound Studio: Bang Bang Studios
Sound Engineer: Tristan Dewey
Producer: Holli Dee

Music: Song Zu, Sydney
Creative Director: Ramesh Sathiah
Composer: Nathan Cavaleri (Song Zu)
Sound Studio Producer: Meg Drummond

Media: Atomic 212


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