Pacific Magazines launches ‘Fitfluencer’ Network

Pacific Magazines’ fitness titles Women’s Health and Men’s Health are aiming to tap into the continued shift of marketing dollars towards social media influencers with the launch of its Fitfluencer Network.

Those signed up include Australian health, fitness, wellness and style influencers.

Women’s Health’s network members include Steph Claire Smith, Laura Henshaw, Leah Itsines, Jessica Sepel, Katie Williams, Sarah Stevenson and Katie Brennan, while Men’s Health’s founding members include Tim Robards, Andrew Papadopoulos, Luke Hines and Jeff Lack.

PacMags’ Fitfluencers

The Women’s Health’s Fitfluencer network and the Men’s Health Action Heroes will create content across both online platforms, and will collaborate on selected advertising commercial briefs.

Jackie Frank, general manager for fashion, beauty & health at Pacific Magazines said the collaboration provides new opportunities for advertisers and clients to “tap into a powerful amplified network” and reach new audiences, whilst benefiting from Pacific Magazines’ Health portfolio.

Jacqui Mooney, editor at Women’s Health said of the network: “Our Fitfluencer network pairs the power of the Women’s Health brand with the individuality of some of Australia’s best-known influencers within the health and wellness sphere.”

Men’s Health editor Luke Benedictus, added: “We’re delighted to launch this innovative Action Heroes network as a unique offering to our readers and commercial partners alike.”

In additional to the Fitfluencer Network launch, Pacific Magazines is kicking off a digital internship program, seeking a young health, wellness and fitness enthusiast to work across both brands for a period of 10 weeks.

Applicants interested must film a short video showcasing their health and wellness passion, tag #WHintern and email their CV and cover letter.

The first Mumbrella Health and Wellness Marketing Summit takes place in Sydney on September 6. Discounted earlybird tickets are available until next Tuesday via this link.


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