Pacific Magazines launches ‘Fitfluencer’ Network
Pacific Magazines’ fitness titles Women’s Health and Men’s Health are aiming to tap into the continued shift of marketing dollars towards social media influencers with the launch of its Fitfluencer Network.
Those signed up include Australian health, fitness, wellness and style influencers.
Women’s Health’s network members include Steph Claire Smith, Laura Henshaw, Leah Itsines, Jessica Sepel, Katie Williams, Sarah Stevenson and Katie Brennan, while Men’s Health’s founding members include Tim Robards, Andrew Papadopoulos, Luke Hines and Jeff Lack.
PacMags’ Fitfluencers
The Women’s Health’s Fitfluencer network and the Men’s Health Action Heroes will create content across both online platforms, and will collaborate on selected advertising commercial briefs.
Jackie Frank, general manager for fashion, beauty & health at Pacific Magazines said the collaboration provides new opportunities for advertisers and clients to “tap into a powerful amplified network” and reach new audiences, whilst benefiting from Pacific Magazines’ Health portfolio.
Jacqui Mooney, editor at Women’s Health said of the network: “Our Fitfluencer network pairs the power of the Women’s Health brand with the individuality of some of Australia’s best-known influencers within the health and wellness sphere.”
Men’s Health editor Luke Benedictus, added: “We’re delighted to launch this innovative Action Heroes network as a unique offering to our readers and commercial partners alike.”
In additional to the Fitfluencer Network launch, Pacific Magazines is kicking off a digital internship program, seeking a young health, wellness and fitness enthusiast to work across both brands for a period of 10 weeks.
Applicants interested must film a short video showcasing their health and wellness passion, tag #WHintern and email their CV and cover letter.
The first Mumbrella Health and Wellness Marketing Summit takes place in Sydney on September 6. Discounted earlybird tickets are available until next Tuesday via this link.
topics
Andrew Papadopoulos
Jackie Frank
Jacqui Mooney
Jeff Lack
Jessica Sepel
Katie Brennan
Katie Williams
Laura Henshaw
Leah Itsines
Luke Benedictus
Luke Hines
Mens Health
Pacific Magazines
Sarah Stevenson
Steph Claire Smith
Tim Robards
Women's Health
Never heard of any of them. Probably says more about me & my status as a fatfluencer though.
User ID not verified.
I would like to announce the launch of my “nofluencers”. They are all average Joe’s/Jo’s like me who have never come close to a sixpack and actively hate people who instagram their food. They’ve tried Acaii maybe once and it was like having a sorbet for breakfast resulting in the classic 1/2 hour later normal breakfast.
User ID not verified.
It’s an effort to stifle the laughter. Is there a buck in the cynicfluencer biz? Quick, someone call the dude with a PhD who did the Witchery Men lost/found jacket campaign, I’m sure he’d have a hot-take on this!
Mahketing, gawd. Fads, spivs, and chancers with an unshakable belief that $$$ = validation; endless confounding entertainment.
User ID not verified.