Carsales launches user-generated video alongside AutoAds revival

Carsales has added a user-generated video capability to its premium and ultimate ad packages.

The function enables car sellers to upload a 60-second video, highlighting specific car features and providing a personal touch to their listing

Kellie Cordner, chief marketing officer for Carsales, said in a statement: “On average, people spend over five hours each day watching videos online. So it made total sense for us to add this extra video element to our Premium and Ultimate Carsales ads to help sellers attract buyers.

“Many of us are attached to our cars. Our new video offering gives sellers the chance to share what they love – be it the joy of open air motoring in a much-loved convertible or the exhaust soundtrack of a favourite V8.”

The addition comes alongside the relaunch of 2018’s AutoAds campaign, which created custom ads for listed cars using a stock library of sound and video clips.

Cordner said Carsales and its various tools aimed to make the automotive buying and selling process seamless, but not soul-less.

“The new video advertising tool is a demonstration of Carsales’ ongoing commitment to improve our customer offering. It follows on from our helpful Price Indicator tool and recent multi-award-winning AutoAds campaign, which has just been re-launched this April,” Cordner added.

“AutoAds was the first campaign of its type for the Australian auto category when first launched in March last year, and with social communities playing such a big part in our everyday lives, the personalised nature of this campaign is an engaging way for our private sellers to get the word out that their car is up for sale.”


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