Publish launches with Pacific Magazines, Medium Rare, Collective Hub and Marina Go plus award entries now open

Do publishing executives make good business leaders? Mumbrella’s Publish conference returns in 2018 and in an attempt to answer that question, some of the most senior executives including directors on multiple boards will explain their opinions on a hard-hitting panel.

Featuring Marina Go, Pacific Magazine’s CEO Gereurd Roberts and Storyation founder Lauren Quaintance, the panel will discuss what makes good business leaders, the transferable skills from publishing to management in any business and whether or not there is an area of publishing able to produce more business leaders than the rest.

Go, Roberts and Quaintance will discuss their rise to senior leadership positions from publishing backgrounds

In an industry going through mass change, leadership has never been more important. Go, Roberts and Quaintance have all risen to business leadership positions after starting at the bottom in the publishing industry.

The Mumbrella Publish conference will take place on September 20 at the Amora Hotel Jamison in Sydney with earlybird tickets on sale now. The Publish Awards will follow that night at Dolton House, Jones Bay Wharf. Award entries are open now.

Galliott will explain the relationship building strategy Medium Rare used to expand the Qantas account

Qantas Magazine and Travel Insider editor-in-chief, Kirsten Galliott, will make a special appearance to present the growth and expansion story of the relationship between Medium Rare Content Agency and Qantas.

Australia’s national airline was one of the content agency’s first clients and the relationship has since expanded substantially. From Qantas: The Australian Way magazine to a Chinese edition as well as the Qantaslink account, Medium Rare has done this all while winning numerous awards along the way, including categories at Mumbrella’s Publish and Travel Marketing awards.

Galliott will explain how the relationship has evolved, the strategies behind creating successful custom content as well as the keys to building great publisher/client relationships.

Messenger will take part in a fireside chat to discuss the closure of the print title and the new digital play

Also confirmed is one of Australia’s most well-known independent publishers, Lisa Messenger. Having recently shut down the print version of Collective Hub, which began life as Messenger Collective, she is now focusing on the digital side of the business as well as launching

In a revealing fireside chat, Messenger will share the reasons behind the closure, her thoughts on the publishing industry in Australia, new revenue opportunities and what’s next for her and the business.

Dale, Levine and Walton will try to move the metrics debate forward

With metrics still a heavily debated topic in publishing, a panel of industry leaders will argue the biggest issues in and around metrics and attempt to come up with a way forward. The Readership Works’ general manager, Mal Dale, will join Nunn Media Sydney managing director, Chris Walton, Roy Morgan’s CEO Michele Levine and others on the panel.

Measurement systems are struggling to keep up with a changing digital environment and those in charge of running them are constantly under pressure from publishers, brands and media buyers to adjust the methodology. The industry cannot agree on the ultimate solution, so for now, what should the next steps be and how can the metrics debate finally take a step forward rather than two steps back?

CarAdvice’s Beecher will illustrate the journey the site took from blog to multi-million dollar sale

Car Advice CEO, Andrew Beecher, will also present a session at Publish focusing on the growth and eventual sale of one of Australia’s biggest automotive websites. Now part of Nine Entertainment Co., the site began as a blog run by then 21-year-old Alborz Fallah.

In this session, Beecher will recount the CarAdvice story and make clear how the business continues to grow and evolve with changing market conditions. He will demonstrate why it’s important for all publishers to put a value on editorial content and not sell themselves short.

Gallagher will explain how and why he breathed new life into slowing titles from a big publisher

Meanwhile, Adventure Group Holding’s CEO, Rob Gallagher, will join a fireside chat on breathing new life into challenged titles. With the big publishers shrinking their offerings, some small, new or specialist publishers have jumped at the opportunity to acquire properties with varying degrees of success.

Gallagher will explain the ins and outs of migrating a title to a new company and talk about why he saw a business opportunity in them.

To purchase earlybird tickets to the Publish conference at the Amora Hotel Jamison in Sydney on September 20, click here.

Entries now open for Mumbrella’s Publish Awards

There are over 30 categories this year in the 22nd running of the Publish Awards, including a new award for Newsletter of the Year. Entries are open now with all previously run awards having similar criteria.

A panel of independent experts will be created to judge the awards both in private and then together at a live judging day.

To enter the awards, click here.


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