Pureprofile reports ‘best growth’ quarter and continued growth for FY21
Research, media and insights company Pureprofile has continued its turnaround, reporting a 58% revenue uplift in Q4 FY2021, and an overall financial year revenue of $30 million, up 24% on FY2020 results.
Full year financial results for FY 2021 also exceeded guidance, with unaudited FY21 EBITDA (excluding significant items) of $3.1 million, up 124% from the previous year.
Pureprofile CEO Martin Filz, who only joined the company in mid 2020, said Q4 is the “best growth quarter” the business has seen in its history.
Source: Pureprofile FY 2021 results presentation [click to enlarge]
Some of the key improvements and developments Pureprofile has made during the past 12 months include the expansion of panels, a partnership with Flybuys and an Audience Intelligence Software as a Service (SaaS) product.
Speaking on the Mumbrellacast recently Filz said key aspects of the turnaround also included cutting the debt and having a “laser-like” focus on core services.
The Flybuys partnership Pureprofile Perks, which sees respondents earn Flybuys points, has seen a new panelist join every five minutes in the three months since launching. To the end of June 27 million Flybuys points have been earned and 95,000 surveys completed.
Source: Pureprofile FY2021 results presentation – clients
The SaaS solution continues to attract new clients and in Q4 the business signed on Uber Eats. The Audience Intelligence datasets are drawn from millions of transactions made by over 400,000 anonymised
consumers across various markets and retail categories. Using Audience Intelligence, Pureprofile’s clients are able to access demographic and spending behaviours related to their businesses and competitors.
Pureprofile now operates in 8 countries, delivering insights from 91 jurisdictions.
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Olivia Kruimel is the managing editor at Mumbrella. She has more than 15 years of experience in journalism, communications and marketing. Her journalism career began at Fairfax Media (now part of Nine) and includes various B2B publications such as B&T, Travel Today and ALB. As a marketer Olivia has worked for Standard Chartered and various global law firms.
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