Purpose-driven marketing to be debated at final session of The Big Ideas Store
The relevance and success of brands engaging in purpose-driven marketing will be debated by a group of senior industry leaders in the final session of Nine’s The Big Ideas Store on Thursday afternoon.
Lewis, Dubois and Roach (top L-R) will face off against Gaylor, Gloster and France (bottom L-R)
Brands’ attempts to create meaningful connections with consumers have gained increased attention during the COVID-19 global pandemic and the Black Lives Matter movement.
The participants will be split into two teams arguing whether purpose-driven marketing is engaged in ‘For Love’ or ‘For Money’.
Taking part in the debate on the ‘For Love’ team is Nicola Lewis, chief investment officer Group M; Liana Dubois, director of powered at Nine; and joining from the UK, Tom Roach, executive strategy director of Adam & Eve.
The ‘For Money’ team includes Ryan France, executive director of Kantar; Sunita Gloster, founding partner of Gloster Advisory; and Ebony Gaylor, social designer at the recently launched Decade of Action agency.
The debate will be moderated by Mumbrella’s Damian Francis.
To watch the debate, register here.
topics
9Powered
brand purpose
Ebony Gaylor
Liana Dubois
Nicola Lewis
Nine
purpose marketing
purpose washing
Ryan France
Sunita Gloster
The Big Ideas Store
