Qantas releases first 60-second TV slot as BA campaign replicates ‘welcome home’ ad push

Qantas has released its first 60-second TV commercial as it begins to roll out shorter versions of the two-minute commercial that kicked off its ‘feel like home’ brand campaign last weekend.

The ad is the first of five one minute spots that have been created and comes as British Airways launched its own brand push – with the tagline The Welcome of Home.

The Qantas spot focuses on Alice, a 27-year-old Adelaide woman who has lived and worked in London for the three years, and is greeted by her mum and sister at the airport.

The campaign has been created by Lawrence Creative Strategy with the five ads to roll out over the next weeks. They all tell the real life homecomings of five Australians, four of whom are returning from overseas.

The initial TV slot featured a two-minute montage of the stories.

The BA ad tracks the story of an Indian ex-pat living in Canada returning to India to ask for her grandmother’s blessing to get married.

As of today the Qantas two-minute advert had more than 750,000 views on the airline’s Facebook page, with 265,000 views on Youtube. Likes, comments, shares and mentions on Facebook and Twitter hit 20,000.


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