QMS to unlock DOOH’s creative opportunities at Mumbrella360: Reconnected

As a high impact, premium digital OOH business, QMS prides itself on its partnerships. Partnerships at every level, from agencies to advertisers, landlords to councils and governments, and industry bodies to researchers. With five years in shared experience and co-development, one of our well-established partnerships is the one we enjoy with Mumbrella360.

Back in 2016, QMS embarked on this partnership as the new OOH business on the block. We actively wanted to challenge the norm, expand sector knowledge, encourage new thinking and get the marketing industry thinking about OOH in different ways. We saw this as important for an established medium like OOH, one that was rapidly demonstrating new capabilities and value in a digital world. If you ever need an example of the traditional and digital world cohabitating, OOH demonstrates it every day. And we have only just begun.