Campaign Review: A new look for Coles, rebrand for Commbank, and Holiday Here This Year returns

Mumbrella invites the industry’s creatives and strategists to offer their views on the latest ad campaigns. This week: The General Store’s Danny Lattouf and CHE Proximity’s Jeremy Hogg give their views on the Commonwealth Bank’s rebrand, the latest Holiday Here This Year from Tourism Australia and new work from Coles.

Zoe Wilkinson

October 23, 2020 8:54

Brand: Tourism Australia
Campaign: Holiday here this year, for Australia
Agency: M&C Saatchi
The verdict: Just misses the mark

Danny Lattouf, chief strategy officer at The General Store, says:

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Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

Topics

Campaign Review CHE Proximity Coles Commonwealth Bank Danny Lattouf DDB Jeremy Hogg M&C Saatchi The General Store Tourism Australia

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