For the love of the Instagram gods, can you please keep it real

HooZu’s Nathan Ruff breaks down exactly what went wrong with influencer Andrew Pap’s sponsored engagement announcement, after it received a torrent of negativity online.

Like the majority of my contemporaries in the advertising sphere, I’ve not been able to escape the Insta image of Renae Ayris getting proposed to over a cuppa joe from her loving fiancé Andrew Papadopoulos.

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