Red Cross toilet seat stunt ad wins Outdoor Awards

Jack Watts Currie won best in show at last night’s Outdoor Awards with its spoof poster for the Red Cross asking a husband to put the toilet seat down.

The campaign – which generated TV coverage was to promote a Facebook based fundraising campaign called ‘For The Love Of Humanity’.

After the announcement, Red Cross Australia’s Member & Community Fundraising Manager Brad Timms told Mumbrella:

“It was a bit of a risk for Red Cross. We’re quite a conservative organisation. We did have a few complaints but if you don’t upset someone then you’re not doing it right.”

Outdoor Media Association CEO Charmaine Moldrich said: “We have seen work of a very high calibre which showcases just how creative a medium out-of-home can be.”

There were a total of 209 entries for the awards, in their second year. The chairman of the judging panel was Jonathan Kneebone, creative director of The Glue Society.

Other winners included Three Drunk Monkeys’ work for The Cancer Council and DDB’s Playland campaign for McDonald’s.

The winners:



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