Saatchi & Saatchi doubles its Gold Lions in Cannes Lions second round

Cannes Lions has announced the winners for the Creative Data Lions, Creative Strategy Lions, Direct Lions, Media Lions, PR Lions, and Social & Influencer Lions.

In this round, 12 Australian and New Zealand companies won a total of 16 Lions across the categories.

Yesterday, the winners for the Design Lions, Outdoor Lions, Print & Publishing Lions, Health & Wellness Lions and Pharma Lions were announced.

The Donation Dollar campaign for the Royal Australian Mint

Saatchi & Saatchi Melbourne won a Gold Lion in Direct Lions in the category Direct Channels – Use of Ambient Media: Small Scale for its ‘Donation Dollar’ for the Royal Australian Mint, bringing the total of Gold Lions for the campaign up to two. For the same campaign, the agency also won a Silver Lion in Direct: Sectors – Not-for-profit/ Charity/Government and a Bronze Lion in PR Techniques: Launch/Re-Launch.

Herd MSL Sydney also won a Silver Lion for its work on the ‘Donation Dollar’ campaign, in the PR Lions category Culture & Context: Single-market Campaign.

Clemenger BBDO Melbourne won a Bronze Lion in Direct: Sectors – Food & Drink for the ‘VB Solar’ campaign for Carlton & United Breweries. For the same campaign, the agency also won a Bronze Lion in PR: Sector: Food & Drink.

CHE Proximity won a Silver Lion in the Media Lions in the category Media: Sectors – Consumer Services/ Business to Business for the ‘Sloways’ campaign for IAG.

Also in Media Lions, Brother & Co Brisbane won a Bronze Lion in Channels: Use of Audio Platforms for its “Slow Down Songs” for the Australian Road Safety Foundation.

VMLY&R Melbourne won a Bronze Lion in Media Lions for its ‘A Future Without Change’ campaign for Monash University, in Channels: Use of Ambient Media: Large Scale, on top of the Gold Lion announced yesterday in Design for the same campaign.

Host/Havas Sydney, in Social & Influencer Lions, won a Bronze Lion in Social Insights & Engagement: Real-Time Response for the ‘Bring on Winter’ campaign for Air New Zealand.

Also in Social & Influencer Lions, The Monkeys won a Bronze Lion for the ‘When Will She Be Right?’ campaign for UN Women Australia, in Social Content Marketing: Social Film.

For New Zealand, DDB New Zealand Auckland and Mango Auckland won a Gold Lion in the PR Lions in the category PR: Sectors: Not-for-profit/ Charity/ Government for ‘Sperm Positive: The World’s First HIV Positive Sperm Bank’, for New Zealand Aids Foundation, Body Positive Inc., and Positive Women Inc. The same campaign also won a Silver Lion in the PR Lions, in the category Culture & Context: Breakthrough on a Budget, and a PR Bronze Lion in Culture & Context: Corporate Purpose & Social Responsibility.

In Social & Influencer Lions, Special Auckland won a Silver Lion for the ‘Good Morning World’ campaign for Tourism NZ in Social Content Marketing: Social Film Series.

Clemenger BBDO Wellington won a Bronze Lion in Social Content Marketing: Co-Creation & User Generated Content for ‘The Unsaid’ campaign for Waka Kotahi – NZ Transport Agency.

More winners are to be announced over the next couple of days.


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