Sam Kekovich is back for Australia Day lamb campaign for MLA
Ex-AFL footballer Sam Kekovich stars in the latest incarnation of Meat and Livestock Australia’s lamb campaign in the lead up to Australia Day.
The campaign, by BMF, features Kekovich’s now annual, “Address to the Nation” as well as a parody of the 1990s dance hit Barbie Girl by Aqua.
The “Address to the Nation” explains how lamb could have made 2011 disaster-free.
The new version of Barbie Girl features vocals by Australian pop singer/actress Melissa Tkautz plus a rapping Kekovich and includes Australia’s Got Talent’s Justice Crew and Richard Wilkins in a cameo appearance to promote Australian “chopular culture”.
Someone could have told him not to rush his read. He’s not normally that fast, but some what he says in this is almost unintelligible.
Nice use of “Barbie Girl” though, and that’s a phrase I never thought I’d say!
With lamb bbviously each campaign needs to build upon the last, growing, introducing something unexpected – Sam travelling around the world, Sams face on 100’s of people…in this case it feels like it’s jumped the shark.
It’s reverted to a parody of a horrible old song with a 61 year old man as a popstar – really feels like Ita Buttross’s ill-thought out manners rap video or watching the songs from Mick Molloy’s Boytown. Uncomfortable.
this is awful. With a capital ABYSMAL.
jumped the shark anyone?
hmm. i like the address to the nation always brlliantly written and I look forward to it every year. not sure about the song. surely they should just use him for what he’s best at – ranting, not singing and dancing….
Seriously.. has anyone got a shotgun? I wish to kill myself after watching that on Sunrise this morning. IMO, he has the most annoying voice, EVER.
Amusing, Richard Wilkin’s expression sums it up nicely.
Of course all us ad wankers find this a tired and tawdry campaign because we’ve been seeing it for nigh on six years now. But middle Australia will lap this shit up, and delight in every mouthful. Hits its audience right between the eyes, I reckon. And by that measure, it’s great work. Well done.
Jerk.
He’s about as funny as cancer.
Those who encourage mediocre amateurs like this are…..mediocre amateurs.
I’m with Reality Check. This spot is going bananas on Facebook, just like it was designed to. Light, entertaining and effective. Well done.
can’t view from the uk! devastating!
I’m trying hard but I just can’t find the right words to express how much I loathe this whole campaign.
This is perfect for its intended audience…. It continues the tradition of these campaigns and feels somewhat refreshed to me. It has all the ingredients that the average dipshit will love, including Richard Wilkins, hot chicks everywhere and those dancing guys from that reality TV show that was a hit (but I’m sure no one here ever watched). I think it will go off like a sun-drenched prawn. Nice work.
So disappointed. Really wanted to like this one.
They’ve just pushed it too far. Flogged the idea to death. Next!
Can sense just a little hypocrisy on here. it’s ok to like this ad – even though it’s annoying, cliched, hackneyed, and not very funny – because it’s designed for it’s target audience? And probably because it was done by BMF. Please see Coles unearths Normie… Ad done by big red. Anyone else think this is a touch hypocritical?
only 130K views on Youtube in 24hrs – how shit.
Like some commentators above, it fails to maximise the rant and introduces more minor celebrities. How much industry money is wasted on this stuff is the question?
They should focus on the trade, forget consumers, as advertising dollars dwarf their budget and it is lost in the clutter. No call to action, distracting silliness and feel good for stuff shirt suits seeing something about their industry on media. Would also like to see how much industry money is handed to supermarkets to do what they should pay for themselves. Generic advertising in the current media mix is a total waste of money and time.
the only shambolic thing i can see is your POST. how does their budget get lost in the clutter on this one? Over 200,000 views on youtube (free website) and bulkous chatter about buying lamb on australia day. Ignoring consumers and giving all their budget to the trade would, err, achieve what exactly?
Chucker, I call you for throwing rubbish. I guess your thinking for advertising is like this: “who cares, it is someone else’s money.” Meat & Livestock Australia pay for the ads out of hard earned cattle growers levies, which I might add, are compulsory. Meat consumption continues to fall and growers and farmers already find it hard enough to make a crust. Throwing good money after bad on generic advertising is a bad way to spend funds that would be better spent on assisting the butchers to actually sell more meat and also perhaps a few dollars on lobbying for a stronger competitive watchdog. Get a real job mate.
My fellow AUSTRALIANS
Sam and the Australian Meat and Livestock corporation have made Australian day a day to buy lamb because the normal Australian can not afford to buy Australian lamb and meats normally.
They formed this partnership for profit not to bring the costs of there meat products down.
Maybe Lamb and Australian meats should be banned on AUSTRALIA DAY
AND MAYBE Sam and the Australian Meat and Livestock corporation could lower there price.
This will not happen profit before affordability.
Soon we will all be vegeterians as the lamb man and his merry band of friends will make the price of
LAMB and all AUSTRALIAN MEATS to Expensive.
Keith Jones, you LOST me with your RANDOM capitalisations.
Hilarious. You people are too bloody serious. I’m going out to buy some french cut lamb chops today.