Samsung searches for Australia’s wettest town to promote water resistant phone

Samsung is searching for Australia’s wettest town by asking residents to prove it on their water resistant Samsung Galaxy S8.

Created by Leo Burnett, the 30-second ad shows two towns in far north Queensland fight over which is the wettest by taking footage in the rain, on a boat and in the rapids on their Samsung Galaxy S8.

The campaign also includes a three-minute short film depicting how the new phone is “solving Australia’s soggiest rivalry” between Tully and Babinda, over which town is wetter.

Australia’s Wettest Town Showdown short film brings in a ‘weather expert’ who asks people to send in all the images of rain and water to prove which town is in fact the wettest.

At the end of the short film, the ‘weather expert’ announces both Tully and Babinda as the wettest town.


  • Concept and execution: Leo Burnett Sydney
  • Publicity: Edelman Australia
  • Director: Craig Rasmus
  • Production: Rabbit Content
  • Media: Starcom

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