SCA reveals investment in AI audio discovery platform Sonnant

Melbourne-based artificial intelligence (AI) audio discovery company Sonnant has received early-stage investment by one of Australia’s largest radio networks, Southern Cross Austereo (SCA).

Sonnant Pty Ltd is driven by AI and machine learning and provides content discovery for the spoken word. SCA’s investment means the network’s in-house technical capability will now be enhanced by Sonnant’s AI intelligence.

Sonnant CEO Tony Simmons and SCA’s Chris Johnson

SCA recently launched its LiSTNR platform, which now houses all of the network’s digital audio assets. It will now use Sonnant’s capabilities and rich meta data to help deliver a more personalised experience to each user while they are on LiSTNR.

In addition, discovery, recommendations, and accessibility of LiSTNR’s audio will be enhanced, to help SCA reach new Australian audiences with its premium shows.

SCA head of digital and innovation, Chris Johnson, said: “SCA is a proud supporter of the Australian entrepreneurial ecosystem, so when we found a company of Sonnant’s calibre in Melbourne, we knew that an investment partnership would provide significant long term value to both parties.

“We were delighted when Sonnant’s tech outperformed several ‘off the shelf’ products we pitted it against in testing. Even better that they were right in our own backyard.

“The partnership demonstrates our commitment to not just delivering engaging digital products but building the technical capabilities that power market leading platforms today.”

Sonnant Logo

Sonnant CEO, Tony Simmons, said: “Technology now allows us to do things with the spoken word that was merely science fiction a few short years ago.

“Sonnant has long recognised that the consumption of audio, especially the need for better audience discovery of relevant content with podcasts, can greatly benefit by our exacting AI processes.

“Importantly, by applying Sonnant’s machine learning, SCA will reduce manual processes and SCA customers and advertisers will experience more precise results in a shorter period of time.

“We are very excited for the opportunity to work with Australia’s pre-eminent media organisation to create even better listener experiences and a high degree of engagement.”


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