Seven launches shoppable ad experience 7ACT

Calum Jaspan

April 20, 2021 11:01

Seven West Media (SWM) has announced a partnership with Kerv Interactive, to deliver a shoppable ad experience, 7ACT.

The product will enable advertisers to have even greater access to consumers, inserting QR codes into video assets, enabling brands and content to showcase products and other relevant information in programs and ads.

7ACT is launching with a programmatic-first partnership with Matterkind and Initiative, to develop a new campaign for Officeworks.

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

7plus Seven West Media

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Seven launches shoppable ad experience 7ACT

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