Big Brother EPs on why its new family-friendly image is essential for success
Endemol Shine Australia’s Amelia Fisk and Seven’s Andrew Backwell chat with Mumbrella’s Zanda Wilson about changing Big Brother’s “negative perception” among viewers and advertisers.
The Seven Network has made a middling start to 2021 as multiple new formats brought mixed returns, but with plenty of familiar programs yet to return, executives will be hoping Big Brother can swing the dial back in Seven’s favour.
The second season of Seven’s iteration of Big Brother was announced as part of a stacked content slate which also includes Farmer Wants A Wife, The Voice, Australia’s Got Talent, and the return of Australian Idol later in the year.
Big Brother host Sonia Kruger / Image by Nigel Wright
