F.Y.I.

Sidchrome appoints Permission

Tools brand Sidchrome has appointed digital relationship marketing agency Permission work on a new campaign.  

The announcement:

Digital relationship marketing agency Permission has had a significant new business win with , a market leading tools brand and will implement a digital marketing, social media and email marketing strategy for its new client.

Sidchrome, a part of the global giant Stanley Black and Decker, have appointed Permission to build their customer database through a range of traditional and digital marketing strategies, including an exciting social media campaign.

Managing Director of Permission, Jeremy Glass welcomes their new client and the exciting challenges they offer the Permission team.

“We’re really enthusiastic about working with Sidchrome,” Mr Glass said.

“Essentially we’re working at increasing their customer database, and we’re thrilled to be offering Sidchrome their first experience with social media marketing, using YouTube videos, Facebook and CPA affiliate programs to raise interest in the brand and assist with database acquisitions.”

Ben Hall, Brand Manager at Sidchrome is genuinely excited about the strategies being put into place by Permission, “We attended the Online Retailer expo and we were looking for a business that dealt with database acquisition,” Mr Hall said.

“We found a few businesses and when Permission pitched they had some really interesting methods of building the database including using social media like YouTube, Facebook, Twitter and we hadn’t really considered that before.”

Permission’s initial strategy with Sidchrome includes the “Truckloads of Tools” competition (www.truckloadsoftools.com) that involves driving Sidchrome’s target audience of young mechanics to a website to register their details for a chance to win major prizes.

Mr Hall said, “Our aim is to make sure that our brand message is very clear at a consumer level. We have always focused on the dealership and while we still wanted a direct line to the dealers we also want to directly tell our story to consumers.”

Permission’s digital strategies will work towards this objective.

Source: Sidchrome / Permission press release

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