Should have been Spiked
Yesterday Dr Mumbo reported how Adam Ferrier felt he may have won the award for the most unslick performance at Cannes despite delivering an excellent presentation at the festival.
But, whatever happens Dr Mumbo now knows he will not win the award for the very worst performance there.
That accolade goes to Gaston Legorburu, worldwide chief creative officer of Sapient Nitro, the agency which presumably spent a lot of money getting visionary director Spike Jonze to speak.
Unfortunately Gaston may be a world class creative, but he is not a world class interviewer, as was evidenced by the Twitter feed during the session called Meet the Disruptors.