Starcom Melbourne wins OpenCorp’s media account

Publicis Groupe’s media agency Starcom Melbourne has won the media planning and buying account for property investment group OpenCorp.

Digitas will handle the brand’s website and optimisation while Publicis will be responsible for OpenCorp’s media solutions.

Starcom won the business without a pitch

The agency won the business without going through a pitch process as the business had no incumbent agency.

Paul Stubbs, general manager at OpenCorp, said in a statement: “OpenCorp is currently going through a fantastic growth stage. As we evolve as a business, we are ready to make a steep and smart change in how we use marketing.

“Starcom are the ideal partner for OpenCorp and we are looking forward to working with the team and discovering how their vital role in contributing to our marketing activities will further grow our business and bottom line.”

Sam Harris, client services director at Starcom, added: “We are thrilled to be working with OpenCorp as a true business partnership. OpenCorp’s story and growth really does reflect our Starcom values and this appointment builds on the strong momentum Starcom is achieving in 2018.”


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