‘Being number one is irrelevant’: Media buyers react to Seven’s content plans for 2019
On Friday, Seven unveiled its content slate and strategy for 2019. But what did buyers make of the commercial broadcaster’s plans, and indeed, its position as the number one broadcaster?
Media buyers have commended Seven for a strong backbone of content and a partnership deal with News Corp which they believe will shape the way of the future. However, some hoped for more information around automation and transformation when Seven revealed its content plans and strategy for the years ahead.
Overall, the buyers who attended Friday’s event, described Seven as “consistent” with new opportunities for buyers, but most want more information before making final decisions.
And, it seems, being number one really doesn’t matter all that much.
Nice to see the diversity of thought at the top of our industry. 6x interviews, 6x middle-aged white guys…
Your point is correct but its actually a 5 to 1 game you missed Nicola.
Love the gender diversity in this article!