Anna Reid appointed Sydney Opera House marketing director

Anna ReidThe Sydney Opera House (SOH) has appointed a new director of marketing in former Pacific Brands marketing boss Anna Reid.

Reid replaces SOH chief marketing officer Victoria Doidge, who left the Opera House to take up a new job as GM of marketing for David Jones in late September.

Reid has worked with Pacific Brands since 2008, most recently as GM of marketing and category for The Workwear Group, and she also held roles as group marketing manager of Workwear and marketing manager of KingGee, Stubbies and Totally Workwear.

She had previously Reid spent 11 years with BP and worked in offices in Melbourne, London, New York, and Delhi.

Reid enters at a strong time for the marketing team, named Mumbrella’s marketing team of the year at the Mumbrella Awards in June.

During Doidge’s five year tenure saw box office takings rose by 50 per cent and the enterprise expanded its digital presence  significantly.


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