Ten beats rivals in weekly multi-channel ratings share for first time in four years
Ten networks: share of 27.3%
Ten’s three free-to-air channels have topped the weekly peak share battle for the first time in four years.
Ten, sports and entertainment channel One and youth focused channel Eleven, pulled in a total metro share between 6pm and midnight of 27.3 per cent last week. The official ratings week runs from Sunday to Saturday.
The victory – the first for weekly share across 6pm to midnight since midway through 2010 – comes as Ten tonight celebrates its 50th birthday. It also provides a much-needed boost for the network which recently hit its lowest share of advertising revenue of all time.
It also marks the first time Ten has won the timeslot over a whole week since Eleven was the last of the digital multichannels to launch in January 2011.
The three Network Ten channels beat last week’s combined share of 26.8 per cent achieved by Seven, 7Two and 7mate; and the 25.2 per cent pulled in by Nine, Go and Gem.
Meanwhile, OzTam’s combined total for ABC1, ABC2, ABC3 and ABC News 24 was 15.8 per cent per cent. And the SBS channels pulled in the remaining 4.8 per cent.
The win for the Ten channels was driven by the final days of Masterchef on Ten and Commonwealth Games coverage across One and Ten. Last week also saw the launch of The Bachelor.
Last week’s most viewed show on any channel was the Masterchef winner announcement which rated 1.7m metro viewers.
One reached its highest weekly share since its launch in March 2009. One was the top secondary channel for the week, with a share of eight per cent of the 6pm to midnight audience.
In the 6pm to 10.30pm zone, One achieved the biggest weekly prime time audience (354,000) and highest commercial share (10.5 per cent) for any multichannel since they launched five years ago. The title was previously held by Nine’s Gem with a 9.2 per cent share half way through 2013.
In the time period of 6pm to 10.30, the three Ten networks were also top in the advertising-friendly demographics of 25-54 and under-55. It is the first time Ten has won a week in those demographics since 2012.
Meanwhile, the single channel battle for the week, was won by Seven, with a share of 18.4 per cent of the 6pm to midnight audience. It was just ahead of Nine on 17.9 per cent and Ten on 16.5 per cent. ABC1 rated 11.8 per cent.
Network metro share – Sunday to Saturday, 6pm-midnight:
- Ten, One and Eleven: 27.3%
- Seven, 7Two and 7mate: 26.8%
- Nine, Go and Gem: 25.2%
- ABC1, ABC2, ABC3 and ABC News 24: 15.8%
- SBS1, SBS2 and NITV: 4.8%
Across the five capital cities, Ten’s three channels won in Melbourne and Brisbane; Nine’s three channels won in Sydney; and Seven’s channels won in Adelaide and Perth.
Declaration of interest: Mumbrella is currently carrying some advertising for Ten
Tim Burrowes
Linkedin
Was this artifact of late night share from Commonwealth Games?
User ID not verified.
Well done TEN. It must feel good.
User ID not verified.
Up you go Ten. It must feel good to get back to some quality broadcasting – Formula 1, Masterchef, Commonwealth Games etc…
Pity this week will drop back to those “efficient program concepts of recent management”.
Celebrate quickly.
User ID not verified.
How good is One !?!
User ID not verified.
Although the Aussies didn’t do as well from a Medal point of view the coverage for the Comm games was pretty entertaining. It didn’t work well from a time point of view but they certainly made it slick. WELL DONE TEN.
User ID not verified.
I’m excited for TEN…..would LOVE to see 9 & 7 knocked down a peg or three!!
User ID not verified.