Ten struggles on Friday night as news and lifestyle programs dominate
Ten came fourth in the ratings race last night after securing a 9.8% audience share, well behind that of rivals Seven (22.5%) and Nine (17.4%), and also tailing national broadcaster ABC (13.3%).
In the ratings week to date, Ten is trailing Seven, Nine and ABC
For the ratings week so far Ten’s progressive share is 10.2%, after grabbing 11.2% on Sunday, 12.6% on Monday, 9.2% on Tuesday, 7.9% on Wednesday and 10.2% on Thursday. The progressive share places it fourth for the week with Seven leading on 23.2%, Nine second with 20.1% and ABC in third with 10.9%. SBS so far has a share of 5.5%.
The fourth-place ranking last night came as news, current affairs and lifestyle programs dominated the programming schedule and the ratings ladder.
The most-watched programs most of the main free-to-air networks were the main channels’ news bulletins.
Seven News won the night with 918,000 metro viewers, and 1.401m across the nation, according to OzTAM’s overnight preliminary metro ratings. Nine News had 858,000 (1.157m nationally) and ABC News had 586,000 (899,000 nationally).
By comparison, Ten’s most-watched program was The Living Room which had 442,000 metro viewers and 621,000 once regional figures were added to the mix.
Other lifestyle programs also featured prominently in the networks’ line-ups, with Better Homes & Gardens on Seven securing 522,000 metro viewers (877,000 nationally) and Gardening Australia on ABC getting 455,000 (732,000 nationally).
Ten Eyewitness News First at Five had 437,000 metro viewers and 600,000 nationally.
SBS’ most-watched program was Great British Railway Journeys, which had 211,000 in the five capital cities and 295,000 nationally.
In the sports battle, Seven’s Friday night AFL match between the Western Bulldogs and the Carlton Blues had 270,000 viewers in Melbourne and 79,000 in Adelaide. Its metro viewers number of 349,000 climbed to 465,000 once regional viewers were accounted for.
The match had an additional 114,000 metro viewers over on multi-channel 7mate and 163,000 nationally – after 19,000 watched from Sydney, 23,000 from Brisbane and 72,000 from Perth.
The NRL on Nine had metro 319,000 viewers after 185,000 Sydneysiders tuned in and 134,000 watched from Brisbane. The Penrith Panthers versus Canterbury Bulldogs match had 546,000 national viewers on the main channel.
The NRL game gained an additional 27,000 metro viewers (34,000 nationally) over on Gem.
