Ten struggles on Friday night as news and lifestyle programs dominate

April 28, 2018 4:33

Ten came fourth in the ratings race last night after securing a 9.8% audience share, well behind that of rivals Seven (22.5%) and Nine (17.4%), and also tailing national broadcaster ABC (13.3%).

In the ratings week to date, Ten is trailing Seven, Nine and ABC

For the ratings week so far Ten’s progressive share is 10.2%, after grabbing 11.2% on Sunday, 12.6% on Monday, 9.2% on Tuesday, 7.9% on Wednesday and 10.2% on Thursday. The progressive share places it fourth for the week with Seven leading on 23.2%, Nine second with 20.1% and ABC in third with 10.9%. SBS so far has a share of 5.5%.

The fourth-place ranking last night came as news, current affairs and lifestyle programs dominated the programming schedule and the ratings ladder.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics