The Beards and Destination Queenstown release new documentaries
New Zealand-based media production company, The Beards, have teamed up with Destination Queenstown to show the South Island town in a whole new light.
The announcement:
Destination Queenstown is connecting New Zealanders with Queenstown by celebrating members of the community who call Queenstown home.
The latest series of “Our People, Our Home” created in partnership with The Beards, dives into the world of Queenstown locals who share their experience of Queenstown, what it means to them and the people they encounter.
Destination Queenstown brand and marketing manager, Ruby Soole, said: “Queenstown is a special place with a strong community of locals who take great pride in the region. By introducing visitors to the values of our community, we hope to create a sense of welcome, belonging and care for our environment.”
In a four part series of short documentary films, viewers are given a glimpse into the lives of Queenstown’s people. This includes Frank, a long time local, who shares and connects with visitors as a tour guide; Matias, a Salsa instructor from Uruguay, whose culture is celebrated through dance in Queenstown; and Francie, a local Art Gallery manager and Waka Ama enthusiast.
Says Tim Pierce, director of the campaign and co-founder of The Beards: “Having the creative freedom to film documentary style and to really connect with the people of Queenstown has been hugely rewarding. It has also been a beautiful reminder to ourselves why we are proud to call this place home.”
The digital campaign will be live across New Zealand and Australia, as well as in Queenstown cinemas ensuring locals can see their own community on the big screen.
“By taking a values-led approach to our marketing activity, Destination Queenstown is focused on attracting high contributing visitors who seek a deeper connection with our people and place, stay longer and venture further across the region,” Ruby says.
Credits:
Client: Destination Queenstown
● Sarah O’Donnell, Marketing and Communications Director
● Ruby Soole, Brand and Marketing Manager
● Daniella Jones, Brand and Marketing Executive
Production: The Beards
– Director: Tim Pierce
– Executive Producer: Toby Crawford
– Producer: Siobhain Hooper
– DOP: Hamish Pattison, Tim Pierce, Roy Schott
– 1st AC + Grip: James Buchan
– Editor: Mariano Segedin
– Audio Design: Amy Barber
Source: The Beards
