The biggest creative pitch wins of 2017

From Maccas to Virgin Australia, 2017 saw plenty of shifts and shuffles across adland’s creative board. Here are some of the biggest.

February

Saatchi & Saatchi wins Devondale dairy

The first work from the team was released in May, in order to promote the dairy brand’s Masterchef sponsorship.

March

Vodafone returns to WPP, with J. Walter Thompson winning telco

Just three months after being dumped by Cummins & Partners, Vodafone handed the local business back to its global partner WPP.

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