Dr Mumbo

Heard about the Brazilian love triangle in the fashion mag industry

We’ve had Oprah and Ellen and even Modern Family. But Dr Mumbo feels Tourism Australia’s latest marketing ploy may prove to be the best yet.

The tourist body is flexing its marketing muscle by bringing Brazilian soapie – or telenovella as they like to call it – Totalmente Demais, (Totally Awesome) to our shores.

Cast of Totalmente Demais

Cast of Totalmente Demais

There are four episodes of the TV drama being shot in various Aussie locations, and it’s all centred around two main characters embroiled in a dramatic love triangle in the fashion magazine industry.

Dr Mumbo hears the Marie Claire Brazil team are also in town for the filming – he wonders is fashion mag Svengali Jackie Frank might get a cameo?

With an average of 22m viewers tuning into the show every day and Brazil being one of the fastest growing markets for tourism to Australia, perhaps the partnership isn’t as outlandish as it first appears.


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