Features

The CMO Show Live with Michael Laxton | Mumbrella360 video

Michael Laxton was Fairfax’s first CMO. In this special live edition of The CMO Show podcast recorded at June’s Mumbrella360 conference, hosts Mark Jones and Nicole Manktelow ask Laxton why his role has been so important for the publisher.

Josie Tutty

September 25, 2018 2:28

In this video from June’s Mumbrella360 conference – which was recorded before Laxton announced he was leaving Fairfax – the marketer discusses how he found his way into the world of media, and what it was like to be Fairfax’s first CMO.

“You need a storyteller to tell the stories of other storytellers,” explains Laxton.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

Topics