To the Australian launch of Kred, which gives Twitter folk a score based on their influence.
The brainchild of former One.Tel supremo Jodee Rich, one element of the preso had a vaguely familiar air.
Remember The Dude, the slacker mascot who characterised One.Tel?
The cartoon Kred folk in the slide show certainly share some DNA.
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Despite the unhappy ending of One.Tel, if the launch of Kred goes half as well as One.Tel’s marketing did, Mr Rich will no doubt be a happy man.