The Iconic, Mastercard, Afterpay, Google and Criteo join final Mumbrella Retail Marketing Summit program

One of Australia’s leading fashion retail marketers, Alexander Meyer, CMO at The Iconic, will take the stage at next month’s Mumbrella Retail Marketing Summit to share the online retailer’s approach to brand purpose and human connection.

The Iconic’s Meyer, will explain his thinking on brand purpose

Joining Meyer in the summit lineup  is Matt Barr, senior vice president for core, digital and new payment flows at Mastercard Australasia, and Rachel Kelly, head of sales and marketing from Australian payment technology platform, Afterpay. Both will speak on a panel discussing new payment technology and its impact on retailers.

The Mumbrella Retail Marketing Summit takes place on February 28 in Sydney. For more details including the full speaker lineup and to purchase discounted earlybird tickets, click here.

The Iconic’s Meyer will explain how the online retailer has begun looking at its own people to understand human truths that defines the brand’s purpose and why it is imperative for a business to be story holistic, not channel fragmented, to drive human connection.

Prior to joining The Iconic, Meyer has held senior positions at major brands including Quicksilver, Adidas and VANS.

Matt Barr Mumbrella Retail Marketing Summit

Mastercard’s Barr will discuss new payment methods

Barr and Kelly will join another newly announced speaker for the Mumbrella Retail Marketing Summit, Bronwyn Yam, director of product at Tyro, and the already announced Larry Diamond, founder of ZipMoney, exploring the new payment platforms that are changing the relationship between retailers and consumers. The panel will look at what we will see next, the effect these new models have had on consumers, and how retail marketers can make the most of the opportunity to use these systems to increase sales.

Also joining the summit is Pressy Sankaran, head of Criteo ANZ, and Michael Laps, director of Yoghurt Digital, who will join the panel on the Future of Search, which also features Renee Gamble, industry leader – retail, technology, telecommunications & energy at Google ANZ.

The panel will discuss the current search environment, the challenges of keeping up with the rules of engagement and what to expect from the constantly changing landscape over the next five years.

Kia Wahl Mumbrella Retail Marketing Summit

Google’s Wahl will explain how to use voice and AI to connect with consumers

Google’s brand strategist Kia Wahl will tackle voice and AI, looking at how retailers can connect with customers directly using Actions on Google to engage users through the Google Assistant on Google Home .

Meanwhile, Creata general manager, Tina Cardinale, and Radinck van Vollenhoven, AU/NZ managing director of Stocard, will round out the panel titled Building a Robust Relationship with Customers. Can you really predict with precision what the customer wants? Can you rely too much on data? What are the tricks to connecting meaningfully with your customers and how do you keep up with constantly evolving consumer?

Cardinale and van Vollenhoven, along with Karen Messit, managing director at Instigate, and Paul Swann, creative partner at The Works, will attempt to answer those questions.

Earlybird tickets are only available until January 16

Adding to the lineup is managing director of Retail Directions, Andrew Gorecki, who will present a session on fresh ways of looking at the seismic shift occurring in retail, particularly the new digital frontiers, while Tom Parker, partner in the China Advisory at Bastion S&GO will join the panel on connecting with the Chinese consumer.

Mumbrella’s Retail Marketing Summit will take place on February 28 at the Sofitel Sydney Wentworth with Mumbrella’s editor Vivienne Kelly moderating the keynote sessions. Tickets are available now on earlybird discount until January 16.


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