The time for empathetic marketing is now: Here’s how to get it right
Join Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart for a webinar that will reveal how to bring empathetic marketing to the forefront and unlock new forms of creativity within your business.
The pandemic has restructured our lives, and in doing so, it’s also restructured what and how we buy. COVID-19 has only increased customers’ desire to try new brands and new products, with research showing that 57% of consumers have tried new shopping behaviours during the pandemic.
In order to take advantage of this shift in behaviour, marketers must learn how to create engaging digital experiences that stand out from the crowd. It’s no longer about who can shout the loudest, but who is responding with compassion and empathy.
In a world where customers are willing to buy from your competitors at the drop of a hat, a relentless commitment to customer experience is key. Digital experiences need to be customer-centric, accessible, and memorable.
In order to get there, creative, empathic ideas need to be employed in new and unique ways. It’s a marketers’ job to provide the right experience, in the right place, at the right time, in a way that’s genuinely useful.
To discuss these issues and more, How creativity can unlock empathetic marketing and help brands stand out will see Adobe’s Michael Stoddart and Wellcom Worldwide’s Bud Peart explore what it takes to harness the power of creativity for digital experiences and bring empathy to the table.
The exclusive webinar will be moderated by Phoebe Netto, the founder of Pure Public Relations, a PR firm for challenger brands, SMEs, charities and not-for-profits, that focuses on outcomes, not output.
During the event, the panel will share how they’ve been navigating the challenges posed by the pandemic and marketing with empathy in mind over the past 12 months, and provide inspiration and insight on how to do so within your own business.
In his role as Adobe’s director of strategic business development, Michael supports Adobe customers as they transform their digital creativity ad content. His longevity, industry knowledge and strategic vision help creative communities thrive. “The business value of creative experiences has reached executive stakeholders – who are taking the opportunity to implement change in very changed market” he said.
Joining Michael is Wellcom Worldwide’s head of content creation, Bud Peart. Bud is a creative leader with a keen interest in how the intersection of technology and creativity can build high performing digital experiences. With experience in a wide range of industries from financial services to fashion, Bud prides himself on making a positive impact on people’s lives through his work.
How creativity can unlock empathetic marketing and help brands stand out is a must-see for any marketer navigating the turbulent waters of today’s consumer landscape. Sign up for free now.