The Voice holds steady for Nine, despite pressure in demographics from Have You Been Paying Attention?

The Voice has delivered Nine another win in audience share and the key advertising demographics, despite increasing pressure from Ten’s Have You Been Paying Attention?

992,000 metro viewers tuned in for The Voice, which has entered the Battle Round, a slight dip on last week’s 1.019m, but enough to deliver Nine a winning audience share of 21.4%.

Starting later, Have You Been Paying Attention? pulled 718,000, a jump from 675,000 last week and took the top spot in the key advertising demographic of 16-39s.

The Voice held the top spot in 18-49s and 25-54s. The shows switched places in all demographics to hold the second spots.

Masterchef, which goes up against The Voice in the same primetime slot on Ten, drew 648,000 metro viewers. It took the third spot in the 16-39s and 18-49s.

Seven’s primetime offering of House Rules didn’t perform as well, dropping to 626,000 from 761,000 last week. It was beaten by the premiere of the fifth season of ABC’s Back Roads which saw 631,000 metro viewers tune in.

However, Seven still held the crown for news, with 1.177m watching the first half of Seven News and 1.098m the second half, which airs as Today Tonight in some cities. Seven also had success with Home and Away which drew 713,000 viewers.

The overall channel share win in the 25-54s went to Nine with 23.5% while Ten took the 16-39s with 22.6%.

In total people, Seven held the second highest overall primary channel share with 18.3%, followed by Ten on 13.9% and ABC on 13.5%. In the network audience share, Nine held onto the top spot with 28.8%, followed by Seven on 27.3%, Ten with 19.2% and ABC on 17.8%.

The most-watched multi-channel was 7Mate with 4.5%.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.