News

The Works unveils Skoda ‘Value Written All Over It’ ad

The Works Sydney has created a new TV ad for Skoda to promote the Octavia.

The camapign is called ‘Value written all over it’.

Kevin Macmillan, creative partner at The Works, said: “We wanted to build on Skoda’s reputation for brilliant craftsmanship and clever technology. More importantly we wanted to create a through the line campaign which stood out – so much car advertising is generic and forgettable. We agreed with the client that a car that stands out deserves advertising that stands out.”

ADVERTISEMENT

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.