Thursday night AFL helps Seven surge ahead in TV

Thursday night’s clash between the Richmond Tigers and the Hawthorn Hawks has helped Seven to a convincing TV ratings win, bringing in 624,000 metro viewers across its various showings and 827,000 nationally.

The AFL game was shown on Seven’s main channel in Melbourne and Adelaide and on multi-channel 7mate in the other states. In Melbourne alone, 398,000 metro viewers tuned in for the match while 94,000 watched in Adelaide.

The game helped Seven to a 22.6% main channel audience share and a multi-channel share of 5.3% for 7mate. As a network, Seven secured 34.6%, winning the night.

On Nine, the Newcastle Knights took on the Brisbane Broncos, drawing 326,000 metro viewers and 562,000 nationally. The match aired on Nine’s main channel in Sydney (163,000 metro viewers) and Brisbane (138,000) and on 9Gem in the other states.

Last week saw the AFL return for its first match post-COVID-19 lockdown, drawing 1.002m metro viewers for the two games. Nine’s NRL match drew 394,000 metro viewers.

In the key advertising demographics of 16-39s, 18-49s and 25-54s the AFL was the most popular program, topping all three. It was followed in the older two demos by Seven News which drew 1.086m metro viewers overall and Ten’s The Project in the 16-39s which brought in 499,000 metro viewers overall.

None of the channels aired their flagship reality shows, with Ten filling the 7.30pm slot with Celebrity Gogglebox USA which brought in 373,000 metro viewers. It was followed by Law and Order: SVU with 185,000 metro viewers.

Behind Seven, Nine held a main channel audience share of 16.7% and a network audience share of 24.3%. ABC secured 10.5% for its main channel, slipping ahead of Ten’s 9.6%, but as a network Ten came third with 17.2% above ABC’s 15.3%.


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