TikTok and Universal Music Group strike deal to bring back the music

TikTok and Universal Music Group have struck a “new multi-dimensional licensing agreement” that will see music from the label’s vast catalogue return to the video app.

This ends a three-month stand-off, during which the music of many of the world’s largest artists, including Drake, Olivia Rodrigo, and the Weeknd, was unavailable on the platform.

In a joint statement released overnight, UMG and TikTok said they “are now working expeditiously to return music by artists represented by Universal Music Group and songwriters represented by Universal Music Publishing Group to TikTok in due course”.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.