World’s largest record label threatens to pull music from TikTok
In a move that will harm its own artists, revenue stream, and promotional efforts, Universal Music Group — the world’s largest record label — has indicated it will pull all its music from TikTok, after failing to reach contractual terms on a number of key contractual issues.
In an open letter addressed to “the artist and songwriter community” titled Why We Must Call Time Out on TikTok, the company explained its core mission: “to help our artists and songwriters attain their greatest creative and commercial potential.”
With this front of mind, UMG outlined three causes of concern it is attempting to address before its contract with TikTok expires today: “appropriate compensation for our artists and songwriters, protecting human artists from the harmful effects of AI, and online safety for TikTok’s users.”
I enjoy hearing a record label say that they are not earning enough money while they systematically perform rectum cavity checks on all of their artists.
Enjoy the time in the light UMG, independent artists are earning more, getting discovered faster, and owning their content which in turn means they are getting paid directly from streaming services.