Tonightly goes to war with Gruen

One of Dr Mumbo’s favourite pastimes is reading passive aggressive memos plastered in and around office kitchens.

So you can imagine his delight when two of the ABC’s most headline-grabbing shows went to war over an audience sign.

Perhaps another indication of the ABC’s Budget cuts, it all kicked off when high-rating Gruen utilised the audience sign for much-lower-rating (but slightly more controversial) Tonightly to direct revellers to the studio entrance.

Dan Illic, Tonightly’s newly appointed executive producer, then decided to fight back.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.