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Top Aussie marketing blogs are Digital Buzz, Inspiration Room, Banner Blog and Mumbrella according to Edelman’s BlogLevel

The most influential Australian-based marketing blog is Digital Buzz, according to a new study produced by PR agency Edelman.

Next comes The Inspiration Room, followed by Banner Blog.

Mumbrella, fourth on the list, is the highest placed site focusing on Australian rather than global content.

Other trade titles included in the top 50 include Campaign Brief which is fifth, B&T which is 11th, Marketing magazine which is 32nd and AdNews which is 48th.  

Blog Name Influence Score

Popularity Score

Engagement Score

Trust Score

1 Digital Buzz Blog 80.8 83.8 82.8 83.8
2 The Inspiration Room 71.2 71.2 65.6 70.1
3 Banner Blog V2 69 67.8 64.5 66.7
4 mUmBRELLA 66.7 66.7 63.3 69
5 Campaign Brief 65.6 65.6 61 66.7
6 Brand DNA 59.9 59.9 54 59.9
7 Servant of Chaos 58.7 61 58.7 61
8 Social Network 57.6 58.7 52.9 56.4
9 Personalize Media 56.4 58.7 55.2 56.4
10 Amnesia blog 56.4 57.6 55.2 57.6
11 B&T 56.4 59.9 52.9 59.9
12 Better Communication 56.4 55.2 49.3 55.2
13 Adspace Pioneers 54 55.2 54 54
14 youngie 54 50.5 52.9 50.5
15 Young PR 54 51.7 46.9 49.3
16 Online Marketing Banter 51.7 54 45.7 50.5
17 Media Hunter 50.5 54 51.7 54
18 Consumer Psychologist 49.3 46.9 38.5 45.7
19 A Digital Perspective 49.3 50.5 45.7 49.3
20 PR Warrior 49.3 49.3 46.9 48.1
21 Trevor Cook 48.1 46.9 34.8 45.7
22 The Whistling Duck 46.9 46.9 42.1 46.9
23 threebillion.com 46.9 49.3 40.9 49.3
24 Way Cool Jnr 46.9 48.1 45.7 46.9
25 Pigs Don’t Fly 45.7 46.9 42.1 45.7
26 MatthewGain.com 45.7 48.1 43.3 45.7
27 Untwisted Vortex 45.7 46.9 42.1 46.9
28 Datarati Actionable Insights 44.5 46.9 42.1 48.1
29 acidlabs 43.3 40.9 32.4 38.5
30 Publicis Digital 43.3 42.1 38.5 40.9
31 Dan Pankraz Vs Youth 42.1 43.3 37.3 43.3
32 Marketing Mag 42.1 43.3 27.5 39.7
33 PR Disasters 42.1 40.9 33.6 39.7
34 Tim Longhurst’s Blog 42.1 40.9 37.3 39.7
35 the gloo. 42.1 42.1 37.3 40.9
36 Tailored Web Services 40.9 40.9 31.2 39.7
37 Get Shouty 40.9 37.3 32.4 36.1
38 Sticky 40.9 45.7 37.3 40.9
39 Marketingeasy 39.7 43.3 39.7 42.1
40 Talking Digital 39.7 37.3 38.5 37.3
41 Arrow Internet Marketing 38.5 40.9 33.6 37.3
42 Frontiering Talk 37.3 37.3 33.6 36.1
43 Who’s in control of your 36.1 34.8 29.9 32.4
44 Shifted Pixels 34.8 32.4 25 28.7
45 Matt Granfield.com 34.8 33.6 31.2 32.4
46 Free Beer 34.8 37.3 32.4 34.8
47 eicolab 33.6 32.4 28.7 33.6
48 AdNews 32.4 38.5 15.1 29.9
49 Dominique Hind’s Coll 32.4 31.2 32.4 32.4
50 Creativity in PR 32.4 31.2 31.2 29.9

 

The data comes from a new global tool created by Edelman called BlogLevel. The agency has also updated its TweetLevel tool which allows users to assess the influence of people on Twitter.

According to the agency, the tools “distinguish between people who are ‘idea starters’ – the people who originate ideas or are first to surface news – and the ‘amplifiers’ who spread other peoples’ ideas. BlogLevel algorithm considers the discussions on other social media platforms and search optimization: Unlike other blog ranking tools, BlogLevel ranks importance by how much a post is discussed on Twitter and how optimised the blog’s content is for search.”

The blog ranking is one of several that attempt to assess the influence of Australian marketing bloggers.

AdSpace Pioneers, created by Julian Cole, puts Digital Buzz first, Mumbrella second, Bannerblog third and The Inspiration Room fourth.

And AdAge’s global Power 150 includes as top Australian blog Digital Buzz, followed by Problogger, then Mumbrella.

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