The most influential Australian-based marketing blog is Digital Buzz, according to a new study produced by PR agency Edelman.
Next comes The Inspiration Room, followed by Banner Blog.
Mumbrella, fourth on the list, is the highest placed site focusing on Australian rather than global content.
Other trade titles included in the top 50 include Campaign Brief which is fifth, B&T which is 11th, Marketing magazine which is 32nd and AdNews which is 48th.
The data comes from a new global tool created by Edelman called BlogLevel. The agency has also updated its TweetLevel tool which allows users to assess the influence of people on Twitter.
According to the agency, the tools “distinguish between people who are ‘idea starters’ – the people who originate ideas or are first to surface news – and the ‘amplifiers’ who spread other peoples’ ideas. BlogLevel algorithm considers the discussions on other social media platforms and search optimization: Unlike other blog ranking tools, BlogLevel ranks importance by how much a post is discussed on Twitter and how optimised the blog’s content is for search.”
The blog ranking is one of several that attempt to assess the influence of Australian marketing bloggers.
AdSpace Pioneers, created by Julian Cole, puts Digital Buzz first, Mumbrella second, Bannerblog third and The Inspiration Room fourth.
And AdAge’s global Power 150 includes as top Australian blog Digital Buzz, followed by Problogger, then Mumbrella.