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AdWeek: Expedia Has an Idea for Parents Who Travel Too Much for Work

“Parents, Expedia wants to offer you a consolation prize for all the heartbreaking time you have to spend traveling for business rather than being at home with your kids.

Instead of making them settle for toy animals from the airport kiosk, says a new ad, try taking your daughter on a safari, financed by the rewards points you’ve racked up booking flights and hotels as you bounce around for your day job.

The ad, in its broad strokes, can’t help but be a little reminiscent of Up in the Air (though Expedia’s hero certainly doesn’t seem averse to personal commitment).”

Mumbrella Asia: BBDO Singapore’s ran-once ads for Guinness are Asia’s most awarded in print at Clio Awards

“BBDO Singapore’s ‘Pint-in-a-bottle’ campaign for Guinness, which ran once in a single edition of a free listings magazine, has proved to be by far the most awarded Asian campaign in the print categories at the Clio Awards in New York.

The ‘Deux’ and ‘Quatre’ executions of the campaign, both of which appeared in the April 25 – May 8 edition of Singapore’s I-S Magazine, were awarded golds in the print category. Those executions and two others from the same series won handsomely for print technique, winning two more golds, a silver and two bronzes.”

AdAge: Facebook Relaunches Atlas With Agency Sign-On

“Facebook is looking to get more — much more — out of Atlas, the ad network that it bought from Microsoft in early 2013.

Atlas is getting a facelift with an updated system that enables it to better serve and measure ads across devices and beyond Facebook screens, Ad Age has learned.

Omnicom has signed on as the first customer.”

Creativity-Online: Hugh Laurie Narrates ‘Alice in Wonderland’-Themed Ad for EasyJet

“We’re sure Lewis Carroll never envisaged the White Rabbit from “Alice in Wonderland” taking a budget flight across Europe, but EasyJet is nevertheless featuring the character in its latest ad campaign emphasizing its punctuality. Hugh “Dr. House” Laurie provides the voiceover for the spot, which shows the rabbit (equipped, of course, with his famous pocket watch) making his way through an airport after reading an important-looking financial newspaper. The campaign represents the first time the airline has targeted business travelers in its advertising, and the TV work, by VCCP, will be accompanied by a print, outdoor and digital campaign running across Europe.”


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