DrinkWise starts two-year marketing push, including more How to Drink Properly work

DrinkWise has kicked off a new initiative that will see Australia’s major alcoholic drinks firms push a united message in a show of industry collaboration that urges consumers to drink in moderation, kicking off during football finals season.

TV, radio, press, digital and outdoor will all feature in what was described as an “initiative rather than a campaign” by DrinkWise marketing manager Simon Strahan. It will run for approximately two years and be rolled out during major sporting, musical and cultural events.

The launch comes as the not-for-profit organisation and its creative agency Clemenger BBDO Melbourne prepare to roll out the next phase of the controversial ‘How to Drink Properly’ campaign in time for Schoolies in October, that will run alongside the new awareness crusade.

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