Top Stories:
- Free places for marketers at BEfest networking forum
- Australia leads innovation shortlist at Spikes
- Publishers Australia enters voluntary administration citing ‘residual debt’
- Leo Burnett Sydney’s WWF Earth Hour spots accepted into Clio Awards Hall of Fame
- MEAA begins search for appointed CEO as SMH news editor rules himself out
- TV: Seven’s Criminal Minds beats Big Brother as its audience sinks to 634,000
- McCann Melbourne hires David Ponce de Leon as CD
- Cirrus Media sells media and travel assets in management buyout
- Dr Mumbo: Carrie on Roving? and Meet the passive-agressive, letter-writing billboard
- Opinion: Is wearable tech an opportunity for pharma to be more caring?
Latest Creative: Boost Juice use animal videos to promote ‘What’s Your Name Game’
Morning Update:
https://www.youtube.com/watch?v=18nLV3TZ4pE
Mashable: Bryan Cranston’s Fake MLB One-Man Show Is a Home Run
“After all the drama of Breaking Bad, there’s only one place left for Bryan Cranston to go: the theatre.
In this extended commercial for TBS, Cranston channels legendary character Bugs Bunny for his (fake) one-man show — a dramatic reenactment of the entire Major League Baseball postseason.
The actor’s journey of glory, heartbreak and foul balls is hilarious. As Cranston says, “any actor who tells you that he’s not inspired by Bugs Bunny is a liar.””
Mumbrella Asia: Spikes Asia entries up three per cent on 2013
“Entries for advertising awards show Spikes have reached record levels after declining for the first time last year.
The total number of entries has risen to 4,984 – up three per cent from 4,832 in 2013. There were 4,860 entries in 2012.”
AdWeek: Benedict Cumberbatch Gets Wet, Mr. Darcy Style, for Charity Campaign
“There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want.
One such moment was when Colin Firth exited a lake in a dripping-wet white shirt during the BBC’s 1995 remake of Pride and Prejudice. The moment so captured the minds and eyes of the viewing public that just last year, a 12-foot-tall statue of Firth’s wet torso was erected in a British lake and summarily moistened.
Now, in a genius move, Benedict Cumberbatch, today’s No. 1 British heartthrob, has been talked into recreating the Mr. Darcy scene and is about to win a bazillion pounds of awareness for his chosen charity, the anti-cancer initative Give Up Clothes for Good.”
The New York Times: In Brutal Year for News Media in Afghanistan, a 7th Journalist Is Killed
“An Afghan woman has become the seventh journalist killed in Afghanistan so far this year, an Afghan media group said Wednesday, adding to a toll that has already made 2014 by far the deadliest year for the news media here since the fall of the Taliban.
Palwasha Tokhi, who worked for Bayan Radio in the northern city of Mazar-i-Sharif, was called out of her home purportedly to receive a wedding invitation from a visitor on Tuesday night. (Wedding invitations are typically delivered by hand in Afghanistan.)”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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