Tourism NT, Bureau of Everything and Edelman bolster 2024 Travel Marketing Summit roster

August 26, 2024 9:30

Why numbers aren’t everything in tourism and travel marketing, and how Tourism NT successfully married celebrity power with artificial intelligence to reshape the Northern Territory’s ‘low season’ are two new sessions added to Mumbrella’s Travel Marketing Summit 2024 agenda.

‘How to Make Your Travel Brand as Unmissable as the World It Lives In’ will see the Bureau of Everything’s (BOE) founders and former M&C Saatchi leaders, Emily Taylor – BOE’s strategy founder – and Cam Blackley – BOE’s creative founder – speak out against conservative travel and tourism marketing.

In addition to explaining why marketing by data is a risky move for travel marketers, they will also share five pearls of wisdom on how travel brands can create eye-catching, awe-inspiring work, while using real-life examples as reference points – it’s the perfect session for tourism marketers wanting to develop campaigns that make a splash with audiences from the get-go.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Matthew Leong

Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.