Tourism NT, Bureau of Everything and Edelman bolster 2024 Travel Marketing Summit roster
Why numbers aren’t everything in tourism and travel marketing, and how Tourism NT successfully married celebrity power with artificial intelligence to reshape the Northern Territory’s ‘low season’ are two new sessions added to Mumbrella’s Travel Marketing Summit 2024 agenda.
‘How to Make Your Travel Brand as Unmissable as the World It Lives In’ will see the Bureau of Everything’s (BOE) founders and former M&C Saatchi leaders, Emily Taylor – BOE’s strategy founder – and Cam Blackley – BOE’s creative founder – speak out against conservative travel and tourism marketing.
In addition to explaining why marketing by data is a risky move for travel marketers, they will also share five pearls of wisdom on how travel brands can create eye-catching, awe-inspiring work, while using real-life examples as reference points – it’s the perfect session for tourism marketers wanting to develop campaigns that make a splash with audiences from the get-go.
(L-R): Cam Blackley, Emily Taylor
The second newly confirmed session is all about the headline-making ChatNT campaign – a body of work that combined media personality Abbie Chatfield with AI to promote the Northern Territory as a must-attend destination for the summer holidays.
Edelman’s head of design, Henry Taylor, and Tourism NT’s director of domestic marketing, Monika Tonkin, have been booked to deliver ‘ChatNT: How AI and Celebrity Influence Rebranded the NT’s Low Season’.
During their presentation, Tonkin and Taylor will unpack how the platform’s use of AI and celebrityhood resonated with audiences, along with providing delegates with a peek into AI development challenges; the relationship between ahead-of-the-curve solutions and traditional obstacles; and why celebrity endorsements must be authentic for them to work.
(L-R): Monika Tonkin, Henry Taylor
Attendees interested in leveraging AI’s potential to deliver innovative campaigns, and those who are eager to utilise celebrity endorsements to widen the reach of their brand’s messaging, will want to attend the aforementioned presentation.
BOE’s, Tourism NT and Edelman’s involvement in the travel and tourism marketing industry’s annual gathering of innovation sees them stand alongside other confirmed speakers, including Contiki Oceania’s managing director, Toni Ambler; Michelle Blancato, Tourism and Events Queensland’ creative and content director; Virgin Australia’s chief marketing officer, Libby Minogue; Natalie Placko, Intrepid Travel’s general manager – global brand; adland veteran and Reflections Holidays’ Peter Chapman, and more.
On the night of the conference, the 2024 Mumbrella Travel Marketing Awards will be taking place aboard Starship Sydney cruise.
A ceremony dedicated to recognising the hard work and excellence the travel marketing industry has displayed across 13 categories covering partnerships, content, campaigns, publications, social and public relations, the Travel Marketing Awards’ first entries are due on September 6, 2024.
This year, the awards is introducing two new categories – Social Idea of the Year and Best Campaign with a Small Budget – to widen the scope of work that entrants can submit.
Nominations can be submitted here.
The Mumbrella Travel Marketing Summit is being held on November 7, 2024, at Pier One Sydney Harbour.
Tickets for the conference can be purchased here.
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Matthew is the editorial assistant at Mumbrella. He joined the company at the end of September 2023.
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topics
Bureau of Everything
Cam Blackley
Edelman
Emily Taylor
Henry Taylor
Monika Tonkin
Mumbrella Travel Marketing Awards
Mumbrella Travel Marketing Summit
Tourism Australia
Tourism NT
Travel Marketing Summit
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