Transport Accident Commission seeks panel of agencies

Victoria’a Transport Accident Commission (TAC) – which is charged with promoting the prevention of accidents, and the safe use of transport – has kicked off the tender process to find a panel of agencies for creative and advertising services, public relations, website content and design, and experiential, event management and activations.

In March last year, Clemenger BBDO Melbourne held onto the TAC creative account, which it first won in 2013. The agreement is non-exclusive and allows TAC to continue working with a range of specialist communication experts.

Clemenger BBDO was behind the TAC’s award-winning 2016 ‘Meet Graham’ campaign showing how humans would look if they were designed to survive car accidents.

The tender details note the services being sought do not include above-the-line creative and advertising services, and TAC is now seeking a group of suppliers to join a non-exclusive panel. The initial panel term is for three years, with an option for the TAC to extend for a further two years.

“During the course of the term, the TAC will call upon panel suppliers to submit quotations for specific event, activation, advertising, public relations, photography, videography, graphic design and digital projects across TAC Road Safety, Partnerships and Marketing, as well as the Corporate Affairs and Community Relations teams from time to time,” the tender documents say.

The TAC was clear it is not seeking a full-service advertising agency.

The suppliers must have an office in Victoria and experience in government, social insurance and behaviour change campaigns.

TAC’s aim is to achieve zero deaths and serious injuries on Victoria’s roads.

In August, SDWM worked on a TAC Towards Zero campaign, in which more than a thousand captains of Victorian local football and netball clubs traded their numbered jumpers for the number zero, to mark the AFL’s road safety round.

To support the initiative, two campaign films were made of the jumper presentations, highlighting the loss of someone close to a team member due to road trauma.

The TAC tender closes at 2pm on 4 March. The contract execution is expected in August 2020.


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