Two Aussie media agencies make Media Lions shortlist
After last year’s kerfuffle in the Media Lions at Cannes, when agency bosses complained that the judging process set up complex entries for failure, Australian agencies find themselves with just 17 finalists having entered 138 submissions.
Creative agencies outnumber media agencies on the list, with just four finalists from media agencies – OMD got three, Starcom one.
Australian and New Zealand agencies on Media Lions shortlist:
Australia
- Mobile Medic for Australian Defence Force by GPY&R Melbourne
- 5X Mutant Gum for Wrigley by OMD Sydney
- Share a coke by Ogilvy Sydney
- Wi-Fiction for Melbourne Writers Festival by JWT Melbourne
- Back by popular demand for McDonald’s by OMD Sydney
- Share a coke by Ogilvy Sydney
- Harpic Toilet confessions for Harpic White by Euro RSCG Sydney
- Twix Digital Pause button for Mars by Starcom Melbourne
- Mobile Medic for Austarlian Defence Force
- Share a Coke by Ogilvy Sydney
- Grazed on greatness for M.J.Bale’s Sponsorship of Australian Cricket Team
- The Great Crusade for Qantas by Wonder Sydney
- 5X Mutant Gum for Wrigley by OMD Sydney
- NRMA Car creation for NRMA Insurance by Whybins Sydney
- One way in one way out for Toyota by Saatchi & Saatchi Sydney
- NRMA Car Creation for NRMA Insurance by Whybins Sydney
- See more of New Zealand by train for Kiwirail by Clemenger Wellington
New Zealand
- Donation glasses for Mars by Colenso BBDO Auckland
- See more of New Zealand by Train for Kiwirail by Clemenger BBDO Wellington
- Extraordinary stories for New Zealand Police by Ikon Wellington
- Top to bottom off road for Toyota by Saatchi & Saatchi New Zealand
- What’s your Dulux Colour for Dulux by OMD Wellington
- Sorry about the twigs, folks for DB Breweries by Colenso BBDO Auckland
Perhaps full service is looking like a better option to some clients as “creative” agencies use their planners to redefine what communications channels look like?
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@well, well, well
Cannes is still very much a ‘creative’ awards ceremony as you can see by the number of categories/entries aimed at traditional creative disciplines (M&Ms is the media biggie).
Sometimes the entries in these creative categories are also entered into the media ones by the creative agencies (you’ve spent all that money making the entry – so why the hell not).
What is interesting this year is how physical devices like Nike Fuelband are considered as ‘media’ – that’s a game changer I feel. That’s not the standard stuff you can buy from media sales!
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