Vegemite vs Marmite vs Vegemite vs Marmite
Dr Mumbo likes four things: Vegemite, repetition, publicity opportunities, and repetition.
And Vegemite has delivered on all fronts, with its latest jab at Marmite in the British press.
Marmite started the war back in July, framing The Ashes cricket test as a battle between the two yeasty spreads. Next up, Vegemite took out an ad in the UK tabloid The Mirror, contending “Vegemite tastes like a come-from-behind victory by 251 runs… you won’t like the taste of Vegemite”.
Marmite returned fire with a reference to the Aussie team’s ball-tampering, also in The Mirror.
So, that must mean it’s Vegemite’s turn.
This time, the brand has taken part in the “tasty battle” by claiming those wearing the traditional red and yellow colours at Lord’s – signalling membership of the Marylebone Cricket Club – now in fact secretly support Vegemite.
Vegemite said it was an “unexpected twist in the battle for yeasty pride”, but still had a statement at the ready.
“We are flattered that the members of the home of cricket have been showing their support for Vegemite for years. We’re only sorry we didn’t give them the recognition they deserve for supporting Vegemite until now. We’re not sure how Marmite must feel, knowing that the MCC Members openly prefer the taste of Australia,” said Matt Gray, Vegemite spokesperson.
Dr Mumbo can’t wait for the next unexpected move from Marmite.
Marmite has the same colours though?
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“Ahem, it’s Lord’s…….not Lords”.
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Fake photo right there. Great campaign though.
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No it’s not.
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https://www.lords.org/ – have a little click to see how Lord’s spell it?!
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I’m pretty sure they are making fun of the people who attend Lord’s wearing those blazers, ties and caps by referring to them as Lords in the copy.
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Marmite’s response was the winner. It should have stopped there. Thinkerbell were outplayed and needed to let it go. This follow up is poor.
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They are saying hi Lords. It’s a double play on lord’s
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So why are they drinking and not eating Vegimite? Not a good look when the rent-a-crowd can not stomach the client’s product.
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I love this comment so much. You do realise these are actual MCC members in their actual MCC jackets right?
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It’s named after Thomas Lord, the founder.
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vegemite the crap that tastes like ass, nutella rules, its like saying cricket and netball are sports and afl haha, barty is a 1 hit wonder like most aussies internationally, vegemite is only sold in aus because globally people know it sucks and is disgusting
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