Dr Mumbo

Marmite’s new ball

Dr Mumbo hates to be cynical, but the Ashes sledging between Vegemite and Marmite is starting to look more like a brand collaboration than a beef.

As readers will recall, the first advertising shot was fired during the first test by Vegemite, which challenged the move by Marmite to give out free samples to Aussie fans. It ran the following ad in UK tabloid newspaper The Daily Mirror:

The reference to Steve Smith’s redemptive double centuries drove the sort of PR coverage that Dr Mumbo is sure is already being edited down into a two minute Thinkerbell awards case study.

And over the weekend, Marmite responded, with its own ad in The Mirror, making reference to Steve Smith’s rather less uplifting moment involving sandpaper and ball tampering:

With the second test to kick off at Lord’s on Wednesday night, Dr Mumbo is sure the sales team at the Mirror will be hoping for the sledging to continue.


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